Malaysia Fest 2026 opened at Singapore Expo on July 30, with Malaysian Deputy Minister of Agriculture and Food Security Chan Foong Hin presiding over the opening ceremony. The expo gathers 280 companies to promote over 1,500 agricultural food products, tourism, fashion and beauty products, targeting direct sales of 15 million ringgit (approximately 23.7 million RMB).
The expo simultaneously holds B2B business matching activities, creating strategic opportunities for Malaysian companies to directly promote products to Singapore importers and buyers. The Deputy Minister stated that this move not only increases export value but also helps enhance the competitiveness of Malaysian agricultural products in international markets. The expo also promotes the Malaysia Agriculture, Horticulture and Agrotourism Show (MAHA 2026) to be held in late August.