ISPO SHANGHAI 2026 Asian (Summer) Sports Equipment and Fashion Show was held at Shanghai New International Expo Center, covering 40,000 square meters with 400+ sports brands from 25 countries.
Themed "Sports, Technology, Sustainability," the expo featured zones for outdoor sports, water sports, cycling, fitness training, sports technology, and sustainable materials.
Multiple events were held, including the "Asian Sports Industry Summit" and "Sports Technology Innovation Conference."
Notably, a "Sports Technology Zone" was established for the first time, showcasing smart wearable devices, sports data analysis systems, and virtual training. A "Sustainable Materials Zone" featured recycled fibers and eco-friendly packaging.
ISPO China noted that China's sports consumption market is growing rapidly, driving the industry toward high-end and intelligent development.